Teah Sarchuk Teah Sarchuk

How to Create Engaging Content for Social Media

The first rule of content: EVERYTHING IS CONTENT. Any piece of written content, photographs, videos, reels and more are all considered content. Unlike a blog that doesn’t have text limits, social media posts have set character counts, specific image sizes and video lengths. This means posts need to be informative, concise and visually appealing.

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Teah Sarchuk Teah Sarchuk

SEO: An Intro to Search Engine Optimization

In simple terms, SEO (search engine optimization) is a method to make your site more visible to search engines and the people that use them. A proper optimization strategy can be the difference between appearing on the first page of Google search results or the 20th.

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