Social Media Spring Cleaning 2025 for Businesses

How much time do you spend on social media? For most of us, it is too much time. Now, coming from a social media agency, that may sound crazy.

Are social media experts telling you that you are spending too much time on social media?! We are.

Before starting Socialish, I never put much thought into how much time we activity spend on social media. Once I began to talk with business owners and understand the most common pain points that they have, it became very clear.

If you own a business, you are probably painfully aware of how much time you spend on social media. But what can you do about it? Having an updated and active social media presence is now a key piece in the marketing pie.

Someone has to do it and if you are a smaller business, you are probably the person in charge of that role.

Owning a business makes you wear a lot of different hats and you may not feel as familiar with all of them.

Social media is something that you either grew up with or have had to adapt to understand.

It is impossible to quit social media but you also know you don’t want to find yourself doom-scrolling. The question we need to ask ourselves is "how can I reset my digital media habits?"

Let’s explore some reasons why our brains have a hard time breaking habits and how we can restore the digital balance within us. 

Every time I try and break a habit, I just revert … why?

Now I am no psychologist. But thanks to the help of the internet, here are some reasons why habit-breaking can be so tricky.

The first reason why our brains rebel against our new habit is that we hate deprivation. Social media platforms trigger dopamine into our brains. With the instant access to information, notifications and the other wonderful things that come with each platform. Removing that constant release of dopamine can make you feel unsatisfied in your day.

The second reason why spending less time on social media can feel so hard is the FOMO that comes with it. We feel that we are missing out on the connection to our friends and family.

Lastly, we have no alternative activity to fill our time with.

Now that I have listed several reasons why ditching that social media habit can feel impossible, let’s look on the bright side. How are we going to build solutions to get over the obstacles that can be in our way?

Building a better Social Media framework.

Don't give up and quit social media! Let’s build a better, more productive framework for how we can organize our time.

The first step is evaluating the time you are currently spending on social media.

-      What platforms are you currently active on?

You don't need to be everywhere at once for it to be effective. The first step is knowing who your target audience is and where they scroll.

-      When do you typically log on?

Do you have a set time that you save all your social media tasks for? Keeping your tabs open all day can lead to unnecessary distractions. Having a set time that you set to perform your social media tasks can help keep you on track.

-      How much time do you spend on each one daily?

Do you already have a set time limit for yourself and are you staying within it?

-      What activities are you doing on social media and how long does each activity take you?

Are you able to go in to your social media account, perform a task and leave? The main two social media tasks are posting and engaging.

Having a basic understanding of how we are using our time is the first step to understanding how we can refine it.

The next thing I want you to do is ask yourself… “is each platform benefiting me and or my business?”

Lots of times when I meet with business owners, they are on every platform they can sign up for. But the content that they are publishing is not unique for each space. They are simply copying and pasting.

Each social media platform has a different type of content that will perform best on that specific platform. When you ignore that, you are really hurting your engagement numbers.

If this sounds like you, really think about what platform your audience is on and how your content will perform.

The second step is building our new framework is to break the content creation portion down into steps

-      Idea building

What are the content ideas that you have floating in your brain right now? It isn't a bad idea to write them down somewhere as they come to you. That way when you sit down to organize them, you have a place to start.

No ideas and not sure where to start? Consider looking at the content you have already posted and how it performed. Lots of times you can get a good idea of where to start by looking at what you already have.

-      Creating

It is a good idea to start with the copy or the caption of your post. When you have the main chunk of information written down, it makes for an easier time creating any visuals.

This way when you sit down to make a branded graphic or record that short-video, you know exactly what the end goal is.

-      Editing

Your time spent editing should be different from the time you spend creating it. Creating your content and editing it takes two different pieces of your brain.

-      Scheduling

Now that you have all your content edited and ready to go, it is time to schedule it.

If you don't want to pay for a third-party scheduling software, that is okay! All of the native social media platforms have their own in-house scheduling tools. Sometimes it just takes a quick Google to find out how to access them.

I have my content scheduled 1 week in advance. I also like having all my content planned out about a month in advance.

This may seem unrealistic for some people (depending on the nature of your business). If that is the case, no worries. Pick a deadline that works for you and stick to that.

Here is a link to an example content planning schedule that you can view and modify to fit your needs (insert link)

A common mistake business owners make is they don’t have a plan on how they are going to organize their social media process. Having a process is great, not only for you but for anyone that you onboard later on to take over your social media pages.

Welcome to your new sustainable digital media life.

The key takeaways from this blog is that social media takes a lot of time, but it doesn’t have to!

Just like you would plan out your process for hiring and other business related tasks, your social media is one of them.

Remember to track your social media usage, set deadlines for tasks and take advantage of software that will help you.

Most social media softwares offer free 7-day trails, so be sure to take advantage of those. There isn't a one size fits all so what works for some might not be your cup of tea.

The platforms that we love to use is Notion, Google Drive, CapCut and Canva. Each tool is very user friendly and easy to share links between team members and in our case, clients.

Socialish offers a variety of services to help business owners navigate their social media accounts. From full own Social Media Management to Office Presentations and 1:1 Social Media Coaching Sessions.

Don't be afraid to reach out today and let's book you in for a consultation that will meet your needs and budget.