Dragonfly Branding
How many times has a neighbour waved at you when out for a walk in the community, or call you by name for a quick chat? Nearly everyday, right? This is because you are easily recognized by the people that know you and see you every day. The people in your community that know you want to engage and interact and the same thing is true of brands.
Socialish has partnered with Dragonfly Branding to create the well-designed and recognizable logos, brand guides and marketing materials that every business needs.
Dragonfly Branding Provides:
Target Audience Research: It is important to understand the needs of your customers and audience. Branding experts will research your target audience, creating campaigns that are appealing, engaging and encourage meaningful interaction.
Create Dynamic Logos & Imagery: When you create a brand, it goes without saying that you will need a logo to match. Certain brands are unmissable in public and are so unique and well-known that it is impossible to mistake them for anyone else.
Cohesive Identities: No matter the platform that you are using, it is important to maintain consistent visuals for your online presence. This means using the same logo, fonts and colour palettes across multiple platforms. Instead of handing over a logo alone, experts will create a well-rounded visual identity for your brand that can be applied to a wide range of social media platforms, websites and even print media.
Ready to Build a Brand That Stands Out?
Contact them today to discuss how branding services can help to establish a powerful and authentic brand identity.
Why is Brand Development Important to a Business?
As a business owner, you understand just how important brand identity is. A well-developed brand communicates company identify, values, and reliability while showcasing your products and services. Every business has a distinct personality and this should be showcased! Set yourself apart with a unique branding strategy that has personality and style, communicating your values and setting you apart from the competition.
A strong brand will appeal to potential customers while helping to develop deeper connections with existing customers. It is hard to imagine that something as simple as the colour of a logo can have an impact on a customer base but it’s true. Creating a visual representation of your business personality means in-depth customer analysis, strategic planning and careful execution.
Creating something that is unique but comfortable, friendly but cutting edge, reliable but not boring — it’s tough! If this all seems foreign and a little overwhelming, you aren’t alone. The team of experts at Dragonfly Branding will walk you through the process of creating a successful brand development strategy, concepts, design stages and project implementation.
How Brand Development and Social Media Work Together
Having an attractive logo and colour scheme is great but it doesn’t benefit your business if no one gets to see it. In order to achieve long-term growth and build a loyal customer base businesses need to be visible and active, and they need to stay that way. It is common practice to search a business or company name online before committing to a purchase. If potential customers come across your Instagram page and there is mismatched branding, it looks sloppy and unprofessional. If websites and LinkedIn profiles haven’t been updated in months or years, it looks like the company is out of business. Instead, put your logos and visual assets to work with a dedicated content marketing strategy.
As a business, your online presence is the first impression that you make to the digital world. This means potential customers, existing ones and the opportunity to reach untapped audiences through likes, shares and mentions. An effective marketing strategy can help to put your newly developed assets to use.
Did you know that on average, it takes seven impressions for audiences to actually engage with a business? This means users have to see your logo or online campaigns seven times (or more) before they will make a purchase. A creative and engaging social media blitz will help to cut down on this timeline by connecting target audiences with your products or services.
Regular postings, engaging content, keyword research, strategic usage and search engine optimization will help to improve your brand positioning online. Local link building and networking create meaningful engagement in your area, so you can count on more effective interactions and a higher rate of conversion.