SOCIAL MEDIA MANAGEMENT
Without proper management, a business can’t thrive and the same thing is true of your online presence. Owners and managers have hectic schedules and it is easy for social media to take a backseat to daily operations. At Socialish Co., we understand the importance of managing your online presence effectively without sacrificing quality content. Hiring a media management team maintains your online presence, freeing up valuable time that can be refocused back to running your business.
Social media marketing often means posting on multiple platforms multiple times per week and this can be difficult to keep up with. It is common practice to unload social media posts onto a staff or team member but this can lead to a drop in brand recognition and identity. All it takes is using the wrong font or an improperly placed logo to create confusion in your feed. Growing your brand online not only means navigating multiple social networks, it means being able to monitor them as well. With Socialish Co., we navigate social media networks so you don’t have to. Our team of highly trained experts are able to create and manage marketing campaigns across multiple social media platforms, with in-depth reporting and expert insight so you are always informed.
Building Brand Awareness
Consistency is Key
Your brand should represent your unique voice and shouldn’t waver. Allowing multiple members of your team to create social media posts can lead to mixed messaging, inconsistent visuals and a drop in brand identity. If you want to stay on top of your competitors, strong messaging and graphics are key, alongside recognizable branding that potential customers will recognize right away.
Social media marketing often means posting on multiple platforms multiple times per week and this can be difficult to keep up with. It is common practice to unload social media posts onto a staff or team member but this can lead to a drop in brand recognition and identity. All it takes is using the wrong font or an improperly placed logo to create confusion in your feed. Growing your brand online not only means navigating multiple social networks, it means being able to monitor them as well. With Socialish Co., we navigate social media networks so you don’t have to. Our team of highly trained experts are able to create and manage marketing campaigns across multiple social media platforms, with in-depth reporting and expert insight so you are always informed.
MEDIA PLANS
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Build a media plan according the unique needs of your business and customer base.
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Don’t let an opportunity slip by, stay connected with a regular posting schedule managed by Socialish Co.
REPORTING
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Socialish Co. wants you to be as involved as you’d like to be. Regular reporting lets you see progress in real time.
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As your online presence grow, so will your business. Regular reporting helps to create growth plans according to predicted needs.
ANALYTICS
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Get to know customer locations, demographics and types of products or services that are in demand.
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See which posts are garnering the highest engagement levels and create service plans to match.
MESSAGING
There is a huge difference between managing a brand identity and managing your personal social media presences. Branding management focuses on the goals and ideals of a company while a personal account is just that, personal. Blurring the lines between these two spheres can mean alienating your audiences or driving away potential customers. Maintaining consistent messaging that is focused on your brand and your industry is a great way to draw in meaningful interaction and maintaining those audiences.
BUILD BRAND LOYALTY
ICreating a social media and branding team may seem like an appealing option to save time and increase content production that adds to your online presence. The trick here is that the more individuals are involved in creating your brand, the more mixed messaging and visuals can become. From one social networking site to another your brand should appear consistent.
VISUALS
Different users create content and posts according to their preferred topics and optics. For example, if your main company colour is purple with teal accents, your post grid will likely showcase a lot of purple and that is the colour that will be associated with your brand. If one member of your team prefers teal, they might choose this as the dominant colour. It is hard to imagine that something as simple as a change in primary colour can impact the overall visual aspect of your grid but it does. This simple shift can even cause target audiences to overlook new company posts because they don’t recognize your signature style.
POSTING SCHEDULES
It is important not to let your online presence fall stagnant. All it takes is one team member going on an extended vacation for your social media accounts to go silent and begin to lose followers. A reliable brand builds trust with audiences by keeping up with a scheduled posting routine and keeping themselves at the forefront of customer feeds. By creating a workable and attainable schedule grids are constantly being updated with engaging content designed to create meaningful interactions.
In some cases a firm rebrand can mean breathing new life into a project, or it can drive loyal customers away. At Socialish Co., our teams create long-term marketing strategies that focus on not only maintaining existing brands but growing them without sacrificing your core customer base. Whether you are starting from scratch, are looking to reinvigorate an existing brand or are hoping to create a slow shift in strategy, our team of industry experts can help to create an easy-to-navigate plan that is effective and efficient.
Along with measuring analytics, Socialish experts ensure that we are always using appropriate organization and communication software in order to share information with our clients at every stage of their project lifecycle and providing tangible progress.
With our comprehensive social media management services, you can trust that your online presence is in capable hands. Let us handle the complexities of social media management while you focus on what you do best — running and growing your business online. When you want the best for your Winnipeg social media management, just call Socialish Co.
SOCIAL MEDIA MANAGEMENT
TOOLS AND RESOURCES
Our social media management services encompass a comprehensive range of solutions to streamline your social media efforts and maximize your online impact. It isn’t enough to just post photos and videos online, all of your social media efforts should be effective and encourage meaningful engagements. As a business you want your online audience to become real customers — preferably returning customers.
By monitoring engagements and following along with analytics, our team of media experts are able to provide in-depth reporting along with a media plan that is designed to increase traffic, views and, most importantly, conversion rates. With a wide range of strategy and analytics tools at our disposal, there is never an overlooked detail.