Creating a Social Media Plan For Small Businesses: Simplify the Process with 1:1 Coaching
You don’t need to be running a multi-million dollar business to benefit from social media. In fact, social media is an incredibly powerful and versatile tool, as long as you know how to use it. Creating a social media campaign is about more than just snapping a few photos and writing a caption. Experienced media coaches will help you understand what makes an effective campaign, as well as tailoring your posts, ads and type of content so it appeals to your target audience.
When you want to harness the benefits of social media but aren’t sure where to start, just call the experts at Socialish. Our team of media coaches won’t just build a campaign for you, we’ll help you to understand what works and why.
Social Media Coaching: Helping Your Business Stand Out
From the outside social media seems simple enough; make a post and watch the followers grow. This sounds great, but it isn’t the reality of digital marketing. There are hours of hard work behind every viral post, so how do influencers make it look so simple? They have media coaches!
A strong social media presence will help to increase your brand visibility online, expand your customer base, create meaningful connections with your audience and showcase your products and services. Social media might have started out as a way to post personal photos and connect with friends but it has evolved into a vital marketing tool for businesses.
Understanding Your Business Goals
During a 1:1 session, media coaches will work with business owners to determine your business goals. Understanding whether you are looking to increase traffic to your website, sell products, build brand awareness or create conversions will impact which platforms are best suited to your needs.
Identifying Your Target Audience
Chances are that you’ve got an idea of who your ideal customer is. Media coaches will discuss who this ideal customer is and create a chart of identifying characteristics. For example, if you are marketing products like women’s clothing, there isn’t much point in creating campaigns that target men. When creating ads or social campaigns, the more specific you can be, the better. The Socialish team will then use these target demos to create an effective and targeted content strategy.
Social Media Platform Optimization
Just because a platform is popular doesn’t mean that it’s what your target audience is using. Social media users all have their preferred platform. There isn’t much point in investing your entire marketing budget into TikTok if your ideal customers are seniors. Once we understand your key demographic, Socialish experts will recommend which social platforms will best suit your brand. More than that, we will provide suggestions as to which type of content will work best on those platforms.
Content Strategies
When it comes to social media, content is key. Just popping up on someone’s feed isn’t enough to create meaningful engagement. Everything that you post creates a greater overall profile of your brand. Every grid post, reel or even social media advertising campaign should use your unique brand voice, recognizable brand imagery and should be authentic. Socialish will work with you to identify key features that make your brand stand out and offer up suggestions about the best way to present them. We can even set those posts into a calendar for scheduled posting.
Navigating Analytics
Every social post is unique. One post might do incredibly well while your next one is a flop. Instead of relying on trial and error, look to analytics to create a more effective social media marketing strategy. Without experience, an analytics report might as well be in another language. The experts at Socialish will walk you through the metrics of each post and find the common denominators between which posts work and which ones don’t.
Social Media For Small Business: How a Strong Social Strategy Can Boost Your Brand
Any small business owner knows that it takes years to build up a reliable brand, but a strong online presence can speed this process up. Social media can benefit your business in several ways, including increasing brand awareness, creating meaningful customer engagement, cost-effective marketing and even employee recruitment.
Increased Visibility: If you operate a brick-and-mortar storefront, customers will only know about your products or promotions if they are already inside. Tapping into social networks can help you reach a wider audience, expanding your reach beyond local communities. If you are offering e-commerce options, you can even tap into international markets.
Customer Engagement: Engaging with customers isn’t always quick and easy in a physical store. A strong social media presence not only connects you with potential customers, but it also creates an avenue to connect with audiences through comments, likes, shares and messages.
Cost-Effective Marketing: Certain types of marketing come with a high price tag, but not social media. Socialish will work with you to create a reasonable budget, set caps and collect data. One of the secrets of social media is that the data is incredibly valuable and can be used to create the most effective campaigns going forward.
Improve Customer Service: More often than not, your followers are also your customers. Many individuals feel comfortable sending a message or comment detailing an issue that they’re having with an order or product. An active social presence makes it possible to address concerns and get feedback in real time.
Social media strategies should all be unique. What works for one company won’t necessarily work for you. Trying to apply a one-size-fits-all approach to your next social campaign is a recipe for disaster.
Take the Next Step With Socialish Media Coaching
The world of social media is always quality over quantity. Instead of putting your time, energy and budget into an ineffective social campaign, work with the experts at Socialish. Without technical training and knowledge, it’s easy to make mistakes, sometimes without ever knowing it. Let us review your current social strategy and find new areas of opportunity so you can grow your brand.
As a business owner, you are an expert in your field but that doesn’t necessarily include social media. Instead of just doing the work for you, Socialish will help you understand whether your current social campaigns are working for you. Don’t throw money down the drain when you can invest in professional guidance.
We will work with you to create realistic goals and manageable strategies to help you achieve them. Let’s work together to achieve consistency, maintain authenticity and strengthen your brand voice.
